Say it ain’t so. . .

After much anticipated fanfare, Microsoft launched NewsBot into beta for it’s headline MSNBC site. Looks like the advertising execs got their hands on it first though because, according to an MSN spokesperson, NewsBot favors MSNBC stories over others.

an MSN spokeswoman later confirmed it in e-mail. “As Newsbot resides on MSNBC and is branded as such, MSNBC is considered a first among equals, meaning that if they and another top-tier source offer the same story, information, etc., MSNBC will be listed first, followed by other sources,” wrote Elizabeth Herrera Smith.

So much for objectivity!