Crossing the Chasm
What challenges are there in "crossing the chasm?" Where are you on the scale of 1 to 10?
Andrew: the blog is on a "2" - Instapundit.com is now in the top ten in terms of pageviews next to all the big media sites. People are learning to read and in the process of reading, they begin to think, "I can do that too," then, they will begin to blog. We’re still really in the "people learning to read" stage.
Joe: We’re still very early days. We believe in nerd power but we’re still way out of the mainstream. We’re maybe a "1" but other wiki tools are maybe a "0.3"
Stewart: We’re a "3" but our challenge is not to alienate the core users by taking the app to the mainstream. We’re getting close to the point where most everyone will either own or be related to someone that owns a digital camera - they will all want to share these pictures and that is when the market will really grow.
