Rubel on Business Blogs

Steve Rubel writes about The Rise of Business Blogs and covers the growth within Microsoft in some detail. Unfortunately, there are no hard facts on the ROI which is something the industry lacks in order to move most corporate blogging projects forward. One call for data was put out and I’m sure we’ll see more over the coming months.

Is it just me or is there a business opportunity waiting to happen for the likes of Forrester or Jupiter?

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