Rod Boothby (E&Y) asks – what about the blogging in companies? Are conversations of benefit to companies?
Absolutely. Companies have souls, they have a “nature.” The value system comes from its founders. Some companies are born to blog. There’s an inverse relationship between branding and blogging. Companies that have a strong brand have difficulty with blogging. Companies can’t talk, people do.
Question – How are PR departments handling blogging?
It’s important for companies to have as many people blogging as possible. Need to trust your people to have good judgment. There’s something about blogging that acknowledges the incompleteness of what we know. This is anti-thetical to messaging which is about driving home a point.