Technorati Amplifies the Conversation at Salon

Technorati has integrated itself into Salon.com with a new feature which lists the most blogged stories of the site. In addition, they list links at the bottom of each story so that you can follow the conversation out of Salon and trace the thread into other blogs that have linked to the Salon piece. Richard Ault has a nice write up illustrating the integration with screenshots and Niall Kennedy describes this as the first of what Technorati hopes to be many such integrations.

Salon is the first of what we at Technorati hope will be many integration deals with media partners. I want to continue to get the quality content produced by bloggers marketed to as big of as big of an audience as possible. Journalists are often asked how their job security has changed with the popularity of weblogs. I think both serve a purpose and complement each other, and the Salon partnership takes a big step in that direction with a pioneering Internet content company.

Leave a comment