October 21, 2005
In my new role here at Yahoo, I am shifting gears and tone down my focus on corporate blogs and think more about blogging (and other Social Media tools) for the masses. My target audience has shifted from the VP of Marketing or Chief Knowledge Officer to the mother of three in suburban New Jersey. [...]
Tagged as:
social media
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October 13, 2005
Back in August, Mary Hodder riffed on the shortcomings of Google’s PageRank and Technorati’s incoming links algorithms for ranking blogs. Counting links is very much like counting subscriptions to magazines in order to sell ads, as far as comparing it to a number not reflective of what is actually going on with the media it’s [...]
Tagged as:
analytics,
blogs,
Google
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