Put them in a box and keep ’em there.

I really should go to bed as I’ve got an early commute tomorrow but I can’t stop playing with Think Tank.

As a publicity stunt, Yahoo! Australia has put a few ad execs in a box and pointed a bunch of web cams at them as they scrum their way through ad campaign ideas for products submitted by users. It’s especially good fun because you can type messages and post pictures that will flash on a wall in Sydney seconds later. The real challenge is to then tune into the sound-enabled webcam to listen and see if you can get a reaction from two people in the room, on the other side of the world. I know what I’m doing with my son this weekend!

From the site:

Yahoo! Think Tank puts some of Australia and New Zealand’s leading creative minds under your control. Between the 3rd and 17th of November 2005, put this resource to work on any brief you can imagine, 24 hours a day, 7 days a week. Submit a brief online, control their working environment, judge their creative output and watch every minute of it live online.

Need an idea for a pitch? Submit an idea.

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