The winning answer was we were naming the next TV. I thought it should be as close as possible to what people would find familiar so it must contain T and V. I started looking at letter combinations and pretty quickly settled on TiVo. I also liked that “i” and “o” were a part of the name from the “in and out” engineering acronym. Additionally I thought “vo” had a nice connection to “vox” and “voce” from the latin for vocal sound and Italian for voice, vote and vow are part of the same root words. In a way, every selection one makes with TiVo is a kind of vote. It was all beginning to make some sense. We created a
beginning lexicon of TiVo expressions to help create what we anticipated would be a TiVo culture. One of the expressions was
“TiVolution”. I liked the similarity of sound to the rock band DEVO and their devolution stance.