Day: July 26, 2006
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answers.yahoo.com is a first person shoot ’em up
Danny Sullivan takes a look at the growth of answers.yahoo.com and compares it to other successful social media properties. If it were a computer game, Wikipedia would be a strategy game in which you take a long view to win a campaign or goal. Yahoo Answers is a first-person shoot-’em-up. Questions appear, and as…
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Yet another way to monetize your audience
The NY Times writes about how TiVo is getting into the audience research business. It’s inevitable really and the fact that they have a VP of Audience Research doesn’t suprise me. The usage behavior that they can dig through can reveal all sorts of trends that would be of interest to any market researcher. For…