Danny Sullivan takes a look at the growth of answers.yahoo.com and compares it to other successful social media properties.
If it were a computer game, Wikipedia would be a strategy game in which you take a long view to win a campaign or goal. Yahoo Answers is a first-person shoot-’em-up. Questions appear, and as soon as one is shot down with an answer, it’s on to the next one.
Some of the top players on the leaderboard spend up to 15 hours/day on the site, it’s definitely addictive. There’s even a Yahoo Group dedicated to kicking the habit.
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