Day: January 25, 2007
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An ROI Metric for Social Media Marketing
Steve Rubel posts a snippet from a new Forrester report that suggests ways that corporations can begin to measure the effective return on their blogging investments. One thing to keep in mind whenever you talk about blogging and ROI though is, as Jeremiah likes to say, the “I” for a blog-based social media marketing campaign…
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Fun with Ringtones
Ringtonesoup is making the rounds because a sample of Marissa Mayer’s laugh is one of the most popular ringtones on the site. Intrigued, I was pleased to find a site which makes it dead easy to upload and share your favorite samples. They have a contest going on for the best “Booty Call” ringtone so…