All Things Digital launches

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Walt Mossberg & Kara Swisher have joined up with my favorite headline writer, John Paczkowski from Good Morning Silicon Valley on a new site run by Dow Jones. All Things Digital is a place where Walt and Kara can stretch out a bit and write in a way that the column inches in The Wall Street Journal would constrain.

All of Mossberg’s reviews from the past two years are now out from behind the subscription wall in an experiment to see if they monetize better out in the open but they’re going to need to tune the Ad Sense placement a bit better because I don’t think people are going to be interested in the “Mossberg on eBay” links they point to right now. House ads for other Dow Jones properties are running tonight but I’m sure you’ll see others ads rotate in as things get rolling.

Each writer has a lengthy ethics statement which is as much a primer on their individual style as it is a full frontal of any potential conflicts of interest.

I don’t own a single share of stock in any of the companies whose products I cover, or any shares in technology-oriented mutual funds. Because of this, I completely missed the giant run-up in tech stocks a few years back, and looked like an idiot. However, when the tech stocks crashed, I looked like a genius. Neither was true.

– Walt Mossberg

So, if Yahoo makes a smarter move than Google, or if I agree with Microsoft’s position on some issue, rather than Google’s, you’ll read it here whether Megan (her spouse) agrees with it or not. If Ask.com buys a small, smart company that Google was also pursuing or declined to buy, I will report it and praise such a deal, even if Megan was involved on the Google side. This may result in some arguments at home, but it won’t affect the coverage here.

– Kara Swisher

I should disclose right at the start that seven years ago, at my request, a former employee of Digiscents procured for me an “iSmell” t-shirt which I wore to the gym for a number of years.

– John Paczkowski

As far as I can tell, the whole thing is running on WordPress. Great job folks! Subscribed!

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