I had no idea but it makes total sense. Leaderboards are all the rage so it makes sense that the publication that started it all would track blog post mentions to see which musical artists are getting the most buzz. The site is pretty light on it’s methodology.
The Buzz 100 Chart is currently formulated based on the number of times an artist that appears on Billboard’s Hot 100 singles chart is mentioned in blogs. Each week, as new names appear in the Hot 100, they are added to the pool of artists from which the Buzz 100 is drawn.
OK. But how does Billboard identify that a post that has the keyword, “eagles” is really about The Eagles? Click on each artists’ name and it’ll take you to the blog search and reveal their filters are a little messy.