Pay-per-Click Marketing comes to Television

Tivo and Amazon have teamed up in a partnership that anyone following the two could have seen coming. It will soon be possible to click your Tivo remote and order items like the latest album from the musical guest on the David Letterman show.

The concept of using your remote to purchase stuff you see on TV is an old one but it’s never taken off.  This time, based on the success of Amazon’s one-click fulfillment platform (including the ingenious mobile version), it might just succeed. They just need to get more than 4 million Tivos into US homes.

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