Can you embed your social network onto a chip?

So I’m really excited because I scored a free pass to this week’s Web 2.0 Summit based on a comment I left on John Battelle’s blog where he asked his readers for questions for executives he is going to interview on stage. My question was for Paul Otellini, CEO of Intel:

Do you forsee a time when Intel will embed social features into its hardware? Microsoft tied it’s activation to Windows activation. Would Intel ever offer the ability for users on Facebook and other social networks be able to uniquely identify itself to a social graph and the associated permissions via the Intel chip?

Besides the v-chip (which embedded the parental rating system into televisions) and the Windows activation  mentioned above, are there any other instances where hardware embedded a social action or social rating into hardware?