Comments on: P & G on Monetizing Social Media http://everwas.com/2008/11/p-g-on-monetizing-social-media.html Ian Kennedy's Blog Wed, 08 Feb 2012 10:31:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Trends and Truisms FINAL DAY (day ten): The Consumer Is Not King, but Co-Creation and Collaboration Makes Us All Kings | A Media Circus http://everwas.com/2008/11/p-g-on-monetizing-social-media.html/comment-page-1#comment-2517 Trends and Truisms FINAL DAY (day ten): The Consumer Is Not King, but Co-Creation and Collaboration Makes Us All Kings | A Media Circus Thu, 29 Jan 2009 01:19:41 +0000 http://everwas.com/?p=1823#comment-2517 [...] P & G on Monetizing Social Media (everwas.com) [...] [...] P & G on Monetizing Social Media (everwas.com) [...]

]]> By: iankennedy http://everwas.com/2008/11/p-g-on-monetizing-social-media.html/comment-page-1#comment-4087 iankennedy Sat, 22 Nov 2008 22:17:00 +0000 http://everwas.com/?p=1823#comment-4087 Um, yeah, Social Media is something we do as part of day-to-day communication and isn't something you can box up and sell as a strategy or a marketing campaign. All your employees do it so a company can either actively decide to participate in that conversation or they don't. Um, yeah, Social Media is something we do as part of day-to-day communication and isn't something you can box up and sell as a strategy or a marketing campaign. All your employees do it so a company can either actively decide to participate in that conversation or they don't.

]]> By: Kimberly_Bock http://everwas.com/2008/11/p-g-on-monetizing-social-media.html/comment-page-1#comment-4086 Kimberly_Bock Sat, 22 Nov 2008 11:17:00 +0000 http://everwas.com/?p=1823#comment-4086 Besides, social media is nothing more than an action word. A verb. An interactive platform for each of us. From children emailing school buddies, to global environmental conservation efforts. Coining terms make it 'marketable' yet misleads the average consumer, making their potential to use it and use it wisely, less likely. 'the wayz of the marketing wild.' Bah humbug. Was I way off base? It IS 6:16 a.m. ya know. Kimberly Bock :-) Besides, social media is nothing more than an action word. A verb. An interactive platform for each of us. From children emailing school buddies, to global environmental conservation efforts. Coining terms make it 'marketable' yet misleads the average consumer, making their potential to use it and use it wisely, less likely. 'the wayz of the marketing wild.' Bah humbug. Was I way off base? It IS 6:16 a.m. ya know. Kimberly Bock :-)

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