Facebook Business Model – Public Profiles

With over 175M users, Facebook has famously opened up for distribution of marketing messages from businesses, brands, and celebrities. My wife Tivo’d an appearence by Mark Zuckerberg on Oprah introducing it to its mainstream audience and most surely to any brand marketer interested in reaching Oprah’s audience. If Jason Calcanis puts the value of a slot on twitter’s suggested users at $250,000, then a slot on any Facebook featured user page has got to be multiples of that.

If you hit Facebook in a logged out state, look for the, “To create a page for a celebrity, band or business, click here.” link and this is what you’ll see. No more fan pages – social influence is now officially reserved and will most likely be for sale.

Facebook Business Model

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