September 17, 2009
Great article in Ad Age about the significance of location-aware phones made the rounds yesterday. It’s not about the ‘text a Starbucks coupon when you walk by” type use case, it’s about engagement and brand utility. “Everybody’s got a website, but nobody has a mobile experience right now,” he said. “Next year, probably the end [...]
Tagged as:
advertising,
maps,
mobile
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September 14, 2009
Opera has a cryptic splash page on its site announcing something wonderful in the near future for mobile browsers. What will it be? Intomobile says that hints can be found in the source (I couldn’t find anything). What will it be? If you want to read more substantive thoughts on the future of mobile browsing, [...]
Tagged as:
browsers,
mobile
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