Moo Vision

ReadWriteWeb posts about Ben & Jerry’s, the ice cream company, releasing an Augmented Reality feature as part of their Scoop of Happiness iPhone app to increase consumer engagement (or should we say enthrallment?). What’s unique about this particular AR implementation is that it doesn’t require custom QR codes or other customization to be printed on the packaging to unlock the animation. All you need is to run the app and point it at the lid of Ben & Jerry’s ice cream carton and the app automatically recognizes the printed logo of the flavor. Collect all four and you unlock custom wallpapers for your phone.

Will automatic logo recognition become the norm? The video below imagines a world where this is the case.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

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