Built-to-order

Custom, made-to-order merchandise was a feature of the fashion industry for many years. Think Saville Row custom made suits way back or mail order catalog goods such as the L.L. Bean monogrammed tote bag or Land’s End sweater.

Recently, online sites have brought customized fashion to the footwear industry. Adidas and NikeiD sites below feature sophisticated design tools to create one of kind sneaker masterpieces.

Mi Adidas

NikeiD

Built-to-order computers were brought to the masses by Dell. Now the trend of built-to-order hardware has come to the cellphone industry. Here’s an outfit in the Germany that offers a custom-made phone. Synapse will start shipping built-to-order phones in Q1 2011.

Synapse Phones will start shipping in 2011

Will the two trends come together? Made-to-order fashion and built-to-order hardware? We’re seeing designer phones in Japan already.

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