The inevitable layoffs announced today at Nokia (where I work) were not as bad as expected. The trick of how to keep the Symbian development teams churning away when you’ve already announced that you’ll be ramping it down was solved by shifting a block of 3,000 employees over to Accenture where they can continue to work or re-deploy their talents on to other Accenture projects.
Nokia CEO Stephen Elop did an great job on Finnish TV this evening easing worries, popping conspiracy theory bubbles, and boosting confidence. The entire 20-minute interview is on the YLE site. YLE is the state-funded broadcast network, similar to Japan’s NHK or the BBC in the UK.
Addressing dead on the nagging concern Symbian engineers had about future employment is a brilliant tactical move. This takes the wind out of Finnish employees and press who were bracing for bad news or worse, something suspiciously too optimistic. This keeps the teams’ eye on the ball which is to ship 150 million devices, not look for work elsewhere.
Finns love to rally around stories of the bleakness and unfairness of life. This is something Jim Jarmusch nailed in his 1991 movie Night on Earth clipped below. I encourage you to watch both parts if you want to get an insight into Finnish culture.
Back in 1997, when Apple was $4 a share, the CEO at the time, Gil Amelio, left journalists unsatisfied with his half-answers to their burning questions. It took Apple years to find it’s way again and only then, with the return of their iconic co-founder. Hopefully Mr. Elop’s transparency and directness will shortcut the process for Nokia’s return.