I’ve written about the innovative use of the premium upsell as something instructive for anyone selling premium content. I just learned about the Flaming Lips Gummy Bear skull which they released earlier this year which has turned the whole premium upsell thing into an art form. I love it!
Embedded inside a 7-pound gummy bear skull is a USB stick with an unique set of songs from the Lips. The catch is you need to eat your way into the skull to “extract the music. As front man Wayne Coyne says, “You’re gonna eat it, you’re going get a stomach ache…but you’re gonna love it!”
And here is a clip showing Wayne dropping off the first five to buy the Gummy Bear Skull at a record store in Oklahoma near Wayne’s house.
OK, call me an idiot if I missed something but I just saw a headline speculating on rumors about a launch date for Google Wallet. Everyone’s searching around online for leaked memos for clues but meanwhile, in the real world, at the Peets in downtown SF, I already see a Google Wallet reader right there at the register.
I snapped the photo above on Friday but saw it on Thursday as well. I asked the barrista and he said they were put in on Thursday but were still waiting for instructions.
Over the weekend I saw the film, Bill Cunningham New York, a documentary about the New York Times street fashion photographer. It’s been years since I’ve wandered into to the Style section of the Times where Bill’s weekly On the Street photo-scrapbook lives (this week’s column, Reality Check). The film is an inspiration to those who live to work at their craft which Mr. Cunningham has been doing at the New York Times for many years.
Those who seek beauty, will find it is a quote from a charming speech Bill gave when accepting the chevalier dans l’ordre des Arts et des Lettres from the Ministry of Culture in France.