Jack Dorsey the Zen Master

I had a great day yesterday at the GigaOM Roadmap conference. The agenda had a number of great speakers including Brian Cheskey of AirBnB and Tony Fadell of Nest, the red hot company that is re-defining what a thermostat should look like.

The thesis the conference explored is one that Om Malik (now my boss) has put forth a number of times. If you think of the steam engine as the PC of our age and the portable version of this technology, the locomotive, as the mobile phone, what does increasing bandwidth and the enabled mobility mean for society and businesses going forward?

Each speaker chipped away at this thesis with their own slant but Jack Dorsey, as he described how Twitter has enabled empathy on a global scale and how Square has removed the barriers of a Point-of-Sale system and the, “massive counter” that sits between a customer and the vendor, more than anyone else opened my eyes to the incredible transformation going on around us.

Yet, in light of all these incredible transformations, Dorsey challenged us to maintain a balance between the “sleek, modern perfection and the rustic, zen-like chaos” and to build products that maintain this “balance in-between”. He referenced the Japanese design aesthetic of wabi-sabi (if you want to read a great book about the topic, I highly recommend Wabi-Sabi: for Artists, Designers, Poets & Philosophers).

In the end, Dorsey advised all product managers to guide themselves with these two principles.

  1. Simplification, work real hard to get technology down to its essence (of an interaction). Take away the “conceptual debris”
  2. Make things fun, remember to be human, relate, “have some whimsy” in your application and make it human.

The whole interview is worth a listen. I’ve embedded it below.

Watch live streaming video from gigaomroadmap at livestream.com

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