Through the eyes of a four year old child who grew up in the on-demand entertainment world of Netflix, traditional “appointment television” is a foreign concept. The interruption of commercials jarring and confusing. The following is from Patrick Rhone who is writing about his daughter and her utter disbelief in how things used to be when you turned on the television.
“I didn’t turn it off, honey. This is just a commercial. I was turning the volume down because it was so loud. Shrek will come back on in a few minutes” I say.
“Did it break?”, she asks. It does sometimes happen at home that Flash or Silverlight implode, interrupt her show, and I have to fix it.
“No. It’s just a commercial.”
“What’s a commercial?”, she asks.
”It is like little shows where they tell you about other shows and toys and snacks.”, I explain.
The movie comes back on for poor, confused Beatrice. She doesn’t understand why someone would program interruptions into the middle of a movie. Just as she gets back into enjoying the movie again, another commercial break descends.
“Why did they stop the movie again?” Beatrix, asks. Thus leading to essentially the same conversation as before. She just does not understand why one would want to watch anything this way. It’s boring and frustrating. She makes it through the end of the movie but has little interest in watching more. She’d rather play. The television is never turned on again during our stay.
And so it goes, the future is already here. If you don’t let them enjoy media without distraction, they’ll make their own.