More about coffee

george clooney-nespresso

More writing about the value of handmade coffee (vs. those automated Nespresso capsule machines) to follow on my earlier post about Specialty Coffee.

It is not that handmade is always best, of course. Much technology is itself a testimony to human creativity and ingenuity. Apple has got very rich through supplying technology that is beautifully designed by humans who are as gifted as the best artisans. There is plenty that we should happily allow to be mechanised, for the obvious benefits that brings. But there is plenty else we will continue to prefer to be handmade, because what matters is not just the result, but the process by which you get there. Humans are imperfect, and so a world of perfection that denies the human element can never be truly perfect after all.

– from Coffee Artisans

* More George Clooney endorsements over on my Celebrity Endorsements gallery

Online Advertising is just TV?

Here’s the plan: Publishers, take every banner ad off of your site. Not just the ones you stuffed at the bottom on the page that nobody sees anyway. Remove each and every single one. Replace those small, ugly boxes with a full-screen, 30-second video interstitial to be displayed on every third page viewed per customer session. Sell the value of that video ad to marketers based on the quality of your content and the strength of your audience. Now, repeat after me: The ads do not need to have a click through to the advertiser’s website. The ad can be skipped by your reader/viewer after 10 seconds of play time.

Here’s how to fix digital advertising

Is it really that simple? Doesn’t this just make every website into a triple digit, late-night cable TV channel?

Struggling is a given and struggling can be good

Japanese Students

Nice post over on my dad’s blog about the difference between learning in Japan and learning in America,

When that one boy as applauded for struggling to learn, the teacher gave the lesson that anyone struggling to learn deserves to be applauded. The lesson was that struggling is a chance to show that you have what it takes emotionally to overcome the problem by having the strength to persist through that struggle. Simply put, struggling is a given and struggling can be good.

At school in Tokyo