Advertising Hacks – Pele in Puma

I love Quora. So many good stories.

Puma paying Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)… The camera made a close up and the whole world realized that the best player back then was wearing Puma shoes… Life changed for Puma after that event…

Roberto De Leon

Pele in Puma

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