Minimally Minimal

While living in Finland, I became very interested in physical design. During these years I read Minimally Minimal on a regular basis. Back then Andrew Kim was a student at the Art Center College of Design in Pasadena. The way he wrote about product design was contagious. His observations celebrated good design’s attention to detail. When he got a new camera, his photos improved and he took great care to arrange the subject of his reviews in a way that showed an appreciation of form and function.

Andrew’s review of the 2011 Ford Fiesta (comparing its design motif to a Imperial Stormtrooper!) almost put me in one (until I found a used BMW 325i that was begging for a new owner).

Andrew Kim’s gorgeous photographs and one/two line captions are crisp & evocative. If you are interested in design, I highly recommend Minimally Minimal.