This interview with Jimmy Iovine on the eve of the announcement of Beats Music goes a long way towards explaining how Beats and Apple might work together. Appreciation of sound and the ability to call bullshit on existing music recommendation engines (at 23:00),
I put in the Rolling Stones and Bob Dylan as my two favorite groups and asked for 10 songs.
What I got back were 3 John Entwistle solos, 1 Keith Moon solo record, 1 Mick Jagger, 1 Moby Grape, and 1 John Lee Hooker record.
What am I going to do with that? That’s the math solution.
“iTunes is great but it needs a step forward. . . most technology companies are culturally inept. . . we’re trying to marry math with emotions.”