Variety reports that the TV sitcom Modern Family is going to film an entire episode featuring the UI of phones, laptops, and tablets as a way to tell a story. The idea came from a short film, Noah, that debuted at the 2013 Toronto Film festival and won many awards for it’s innovative commentary on our device-mediated society.
I’ve embedded Noah below (kinda NSFW, remember Chatroulette?). I look forward to Modern Family’s treatment which will air on ABC February 25th with the title “Connection Lost”
Like everyone else I too read through 17,000 word profile of Apple Design chief Jony Ive. It’s extensive and well worth your time if you want to get a sense of the scope of Apple’s vision and how they think about design.
What struck me most was the passage below which shows you just how much of a lead Apple has when it comes to it’s intellectual property. It’s not just the idea, it’s not even the physical design of their products, the materials or dimensions. Apple design IP extends to how their products are made, the speed and force with which the tools cut the metal.
“Years ago, you thought you’d fulfilled your responsibility, as a designer, if you could accurately define the form”—in drawings or a model. Now, Ive said, “our deliverable just begins with form.” The data that Apple now sends to a manufacturer include a tool’s tracking path, speed, and appropriate level of lubricant. Ive noted that the studio’s prototyping expertise creates the theoretical risk of beautiful dumb ideas.
Two perspectives of the modern war correspondent in this age of the personal brand and selfie sticks.
We want our anchors to be both good at reading the news and also pretending to be in the middle of it. That’s why, when the forces of man or Mother Nature whip up chaos, both broadcast and cable news outlets are compelled to ship the whole heaving apparatus to far-flung parts of the globe, with an anchor as the flag bearer.
We want our anchors to be everywhere, to be impossibly famous, globe-trotting, hilarious, down-to-earth, and above all, trustworthy. It’s a job description that no one can match.
– the late David Carr in Brian Williams, Retreading Memories From a Perch Too Public
The correspondent retelling war stories surely knows that fellow correspondents had faced the same dangers or worse. More important, they knew that the GIs or Marines they were on patrol with or with whom they were sharing an outpost faced these and greater dangers every day. The troops obviously were the story; not the reporter. To brag about one’s own little brush with danger was unseemly; it was simply bad form.
– former Wall Street Journal war correspondent, Peter Kann, Things a War Correspondent Should Never Say
Richard Engel, please take note.
David Carr left us today. He was simultaneously optimistic about the adaptability of the news media in the modern age while pessimistic about the agility of the institutions that were the keepers, underwriters, and employers of those that practice the craft in its current form. He was conflicted which way to go, like a man astrid two ice floes drifting apart.
Their tiny netbooks and iPhones, which serve as portals to the cloud, contain more informational firepower than entire newsrooms possessed just two decades ago. And they are ginning content from their audiences in the form of social media or finding ways of making ambient information more useful. They are jaded in the way youth requires, but have the confidence that is a gift of their age as well.
Following a month off after my unexpected liberation from Gigaom, I started this week as Director of Media & Technology Partnerships at SmartNews. I feel very fortunate to have discovered this company at a time when I believe I have a lot to offer.
First, some recent coverage,
- News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
- Hot News App SmartNews Crosses 10 Million Downloads And Launches Globally
- SmartNews, the minimalist news app that’s a hit in Japan, sets its sights on the U.S.
While researching the company, I was delighted to learn they had hired Rich Jaroslovsky. Rich and I crossed paths a few times when I was working at Dow Jones as he was getting wsj.com off the ground. We both have a fascination with technology’s impact on media and I shared his mission to bring The Wall Street Journal online. We had since gone our separate ways but I always admired his love and respect for good journalism as a writer, editor, and business guy.
Rich explained to me that SmartNews thinks of itself as a machine learning company with a news front-end which is right in the nexus of what makes me tick. The co-founders, Ken Suzuki and Kaisei Hamamoto, are super-sharp engineers who see news discovery as an interesting problem to solve and hugely important for society to get right. To give you a sense for how they think, as they look for real estate for their San Francisco office, Ken and Kaisei each created their own interactive maps showing the locations of high tech startups and compared notes to determine that the area of 2nd and Howard was the ideal spot to focus their search.
I made my pitch (excerpted below) and here I am!
Two of the hardest challenges for the publishing industry are distribution and advertising. When publishers moved online, they had to reinvent their traditional distribution channels and navigate a new landscape.
Initially it was the portals such as Yahoo and AOL that would curate the best of the web. Advertising was also sold this way, manually curated and matched to broad channels of interest maintained by the portals.
As technology improved, search engines such as Google automated discovery and matching a reader’s interests to a publisher’s content. Advertising was automated and optimized via keyword matching and auction systems to extract maximum value. Distributed widgets allowed publishers to embed advertising into their sites and a combination of publisher tags and indexing that allowed them to take advantage of an ad network’s inventory.
Social media platforms have recently taken over as a source of traffic for publishers and content snippets shared via these networks represent the fastest growing segment of inbound readers for a publisher.
A common thread to success across all these channels is attractive representation of a publisher’s content within each distribution channel. Whether it’s meta-data, SEO, or “social media optimization,” each new distribution channel has spawned a new method of representing your content to the service which is doing the crawling and aggregation.
For a new distribution channel both the crawling and aggregation algorithms are key to successful presentation of content and relevant advertising to the reader.
Technology has enabled effortless distribution of news so the looming challenge is not so much the distribution of content but more its discovery and presentation. Social media burnout and personalization algorithms are still very basic and often push more and more similar content to the reader resulting in a “filter bubble” which shows the reader only what they want to see or worse, what they already know.
Working with publishers to find them new sources of readership and readers to teach them something they didn’t know is an important goal that aligns with my interests. The fact that the team is based in Japan, a culture with a strong culture of news readership, is attractive to me as I am a big fan of introducing Japan to the rest of the world.
What if we follow the trend of the “app-ificaiton” of media to the next logical step? What if Snapchat’s Discover feature is just the modern version of network television where channels control distribution and readers become passive again, replacing their allotted 5 hours of TV with 5 hours of browsing Facebook, Twitter, Snapchat and the rest?
If in five years I’m just watching NFL-endorsed ESPN clips through a syndication deal with a messaging app, and Vice is just an age-skewed Viacom with better audience data, and I’m looking up the same trivia on Genius instead of Wikipedia, and “publications” are just content agencies that solve temporary optimization issues for much larger platforms, what will have been point of the last twenty years of creating things for the web?