They say this commercial was in development for a long time so they either had a few alternates ready to go or were just extremely prescient. Either way, Budweiser’s Super Bowl ad airing this Sunday will be sure to tap into what is on everyone’s mind in a way that only a few national brands can do when everyone is looking to grab the spotlight.
By telling the origin story of Adophus Busch’s journey from Germany to America in the mid-1800’s to found his brewery in St. Louis, Budweiser enters the national conversation with its own take on the contribution immigrants have made to this country.
See if you can spot the cameo of the famous Clydesdales who normally are front and center in their national TV commercials.
– via Advertising Age