Pepsi take note.
Heineken celebrates what brings us together in this well-timed advertisement. Instead of dancing around or romanticizing the polarization of the world around us, this brand has set up an experiment that leans into the nagging suspicion that we have within each of us what it would take to make the world a better place.
Take two people from different ends of the spectrum and bring them together over a beer. It’s schlocky in premise but Publis has stuck a timely chord and are following this up with a Facebook chatbot (if someone can find the link, please post it in the comments) to connect people from different perspectives to talk their differences out as part of Heineken’s #openyourworld campaign.
In the pre-computer era, my father took a remote sales job that had him working out of the house in rural Connecticut. His company shipped him a large, elaborate machine which was an early version of an answering machine but the writing machine he bought was an refurbished Royal No. 10 .
Elegant in design, I marvelled at how it worked and the noise it made as the keys “thwacked” at the paper, impressing each letter into the page with the finality of the written word. The Royal produced correspondence.
Now on Kickstarter you can back a device that harkens back to the look and feel of those old manual typewriters. The Penna bluetooth keyboard is a thing of beauty.
A slot up top holds your tablet (iPad or Android) and low-power Bluetooth 4.2 allows the keyboard to operate off of two AA batteries and hold a charge up to six months on stand-by.
Check out the Kickstarter page for details. They’ve clearly spent a lot of time on getting the right look and feel. Chrome keycaps on the outside and high-quality Cherry keyswitches on the inside are all chosen for the best quality. The carriage return arm has been repurposed to record and play back custom macros.
People used to buy fountain pens, now they buy custom keyboards.
When the little one refuses to go to bed, a common parental hack is to pop them in the car for a drive around town. The gentle purr of the engine and strobe of the passing streetlights will lull most infants to sleep giving mom and dad some R & R.
In what was either the product of an internal company hack day or elaborate April Fool’s joke, Ford España has come up with the perfect combination of design and technology to solve an age-old problem for drowsy parents of a newborn.
A speaker simulates the sound of your car and gimbels apparently rock the crib in the same way your car passes over bumps in the road. The LEDs that light up the rails to simulate streetlights passing by the windows is a brilliant touch but I think having a dedicated app to record your route and sync it to the crib is a bit much.
It’s still a prototype but sleep-deprived parents around the world have seen this and want one. Who knows, maybe Ford has tapped into a new line of business.
Japan is rugby-crazy so what better way to promote insurance than to feature one of the most famous rugby teams as saviors running through the streets in the middle of Tokyo?
And if you like that one, be sure to check out Toyota’s celebration of baseball from last year.
Adidas pushes 3D printing to the next level with their new Futurecraft 4D running shoe. The 3D-lattice sole is produced in partnership with Carbon that uses light as a “chisel” to blast cut the pattern rather than the traditional 3D printing methods. This light synthesis method allows for a much faster production time that Adidas plans to scale up to mass production by the end of next year.