Rocket Labs, a spaceflight startup based in Los Angeles, secretly stowed away a “disco ball” satellite that has no other purpose than, “to encourage everyone to look up and consider our place in the universe.”
The satellite is a “geodesic sphere made from carbon fibre with 65 highly reflective panels. It spins rapidly, reflecting the sun’s rays back to Earth, creating a flashing light that can be seen against a backdrop of stars.” The company has put up the Humanity Star website where you can track the satellite’s progress across the sky and plan the best time to see it. The satellite will orbit the earth every 90 minutes for the next nine months until it falls out of orbit and burns up in the atmosphere.
Rocket Lab Founder and CEO Peter Beck shared the following statement.
For millennia, humans have focused on their terrestrial lives and issues. Seldom do we as a species stop, look to the stars and realize our position in the universe as an achingly tiny speck of dust in the grandness of it all.
Humanity is finite, and we won’t be here forever. Yet in the face of this almost inconceivable insignificance, humanity is capable of great and kind things when we recognize we are one species, responsible for the care of each other, and our planet, together. The Humanity Star is to remind us of this.
No matter where you are in the world, rich or in poverty, in conflict or at peace, everyone will be able to see the bright, blinking Humanity Star orbiting Earth in the night sky. My hope is that everyone looking up at the Humanity Star will look past it to the expanse of the universe, feel a connection to our place in it and think a little differently about their lives, actions and what is important.
Wait for when the Humanity Star is overhead and take your loved ones outside to look up and reflect. You may just feel a connection to the more than seven billion other people on this planet we share this ride with.
My brother-in-law says the Humanity Star is, “burning man thing in space news this week” but professional astronomers call it a pain in the ass.
One thing is certain. This may be the first example of Space Advertising.