It’s a different experience when you’re a world away. I watched the commercials on the special YouTube channel but the spot for the Late Show featuring Jay Leno, Oprah Winfrey, and Dave Letterman was my favorite.
Backstory on how it all came together was written up in the New York Times.
- via Laughing Squid
Share
I just returned from a year-end holiday in Tokyo. As always, the city never ceases to amaze me.
The people in the photo above are all standing outside Yodobashi Camera, an electronics store in Akihabara. The store offers free wifi for anyone with a Nintendo DS and on that network they can get access to free [...]
Great article in Ad Age about the significance of location-aware phones made the rounds yesterday. It’s not about the ‘text a Starbucks coupon when you walk by” type use case, it’s about engagement and brand utility.
“Everybody’s got a website, but nobody has a mobile experience right now,” he said. “Next year, probably the end of [...]
When we moved to Finland, we decided to leave our two car, suburban lifestyle behind and live life in the center of Helsinki. We walk everywhere and take trolleys, buses, and trains when it’s too far to walk.
It’s really not a big deal. Helsinki has an excellent public transportation system and the infrastructure is set [...]
There’s been good debate around how the source of traffic to sites is changing, shifting from the search engines to social sites such as Facebook and Twitter. I confirmed that I too am seeing a greater percentage of traffic come in via links shared on social sites and shared a colleague’s theory about what this [...]
Jason Calacanis expands upon his offer to pay twitter to get his Mahalo account onto twitter’s suggested user page. It’s the distribution channel and potential click-thru traffic he’s looking for, and click-thrus to his site equals registered users and a lifetime relationship with Mahalo that can be monetized over time.
The top 20 slots on Twitter [...]
With over 175M users, Facebook has famously opened up for distribution of marketing messages from businesses, brands, and celebrities. My wife Tivo’d an appearence by Mark Zuckerberg on Oprah introducing it to its mainstream audience and most surely to any brand marketer interested in reaching Oprah’s audience. If Jason Calcanis puts the value of a [...]
It’s obvious when you think about it. Instead of spending your energy throwing up hundreds of ads that dance around the edges in the hopes that one will magically trigger a random click of interest, why not ask your readers, “What do you want to see?”
Google announced a new program which changes the way they [...]
Is twitter a directory or a utility? This is the question that Charles Hudson raises in his post The Database of Intentions is More Valuable than the Database of Musings. While investigating prospective business models, he raises good questions about the ability of a collection of “accumulated musings” to determine intent which is what is [...]
