From the category archives:

Advertising

Moo Vision

July 13, 2010 Advertising

ReadWriteWeb posts about Ben & Jerry’s, the ice cream company, releasing an Augmented Reality feature as part of their Scoop of Happiness iPhone app to increase consumer engagement (or should we say enthrallment?). What’s unique about this particular AR implementation is that it doesn’t require custom QR codes or other customization to be printed on the packaging [...]

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Viral Video – Two Approaches

July 1, 2010 Advertising

My aunt Karen is in the advertising industry and she forwards me snippets where our two industries cross paths. It’s always interesting to see something you know really well from another perspective. In this case, she sent over an article from Advertising Age, Why Microsoft Killed Kin After Just Six Weeks
While the article’s conclusion is [...]

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[Humor] Sponsored Conversations

May 19, 2010 Advertising

What do you get when you combine speech recognition, contextual advertising, text-to-speech software, and a disruptive business model? A phone that’s free as long as you are willing to listen to advertising.

New Google Phone Service Whispers Targeted Ads Directly Into Users’ Ears
Don’t laugh, the idea has been kicked around before. But why stop there? You could [...]

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My Favorite Super Bowl Ad

February 9, 2010 Advertising

It’s a different experience when you’re a world away. I watched the commercials on the special YouTube channel but the spot for the Late Show featuring Jay Leno, Oprah Winfrey, and Dave Letterman was my favorite.

Backstory on how it all came together was written up in the New York Times.
- via Laughing Squid

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Physical and Virtual Spaces

January 8, 2010 Advertising

I just returned from a year-end holiday in Tokyo. As always, the city never ceases to amaze me.
The people in the photo above are all standing outside Yodobashi Camera, an electronics store in Akihabara. The store offers free wifi for anyone with a Nintendo DS and on that network they can get access to free [...]

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Location, Location, Location

September 17, 2009 Advertising

Great article in Ad Age about the significance of location-aware phones made the rounds yesterday. It’s not about the ‘text a Starbucks coupon when you walk by” type use case, it’s about engagement and brand utility.
“Everybody’s got a website, but nobody has a mobile experience right now,” he said. “Next year, probably the end of [...]

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Rental Cars as Advertising

July 10, 2009 Advertising

When we moved to Finland, we decided to leave our two car, suburban lifestyle behind and live life in the center of Helsinki. We walk everywhere and take trolleys, buses, and trains when it’s too far to walk.
It’s really not a big deal. Helsinki has an excellent public transportation system and the infrastructure is set [...]

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Traffic Sources and Attention

April 21, 2009 Advertising

There’s been good debate around how the source of traffic to sites is changing, shifting from the search engines to social sites such as Facebook and Twitter. I confirmed that I too am seeing a greater percentage of traffic come in via links shared on social sites and shared a colleague’s theory about what this [...]

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Calacanis on Value of twitter

March 21, 2009 Advertising

Jason Calacanis expands upon his offer to pay twitter to get his Mahalo account onto twitter’s suggested user page. It’s the distribution channel and potential click-thru traffic he’s looking for, and click-thrus to his site equals registered users and a lifetime relationship with Mahalo that can be monetized over time.
The top 20 slots on Twitter [...]

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Facebook Business Model – Public Profiles

March 16, 2009 Advertising

With over 175M users, Facebook has famously opened up for distribution of marketing messages from businesses, brands, and celebrities. My wife Tivo’d an appearence by Mark Zuckerberg on Oprah introducing it to its mainstream audience and most surely to any brand marketer interested in reaching Oprah’s audience. If Jason Calcanis puts the value of a [...]

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