From the category archives:

Advertising

Branding Personal Technology

December 3, 2008

When devices get more personal, it is increasingly more important for people to brand their device to signal their personality. Watches have always been a popular vehicle to carry corporate brands. In Silicon Valley it’s become popular to slap stickers on your laptop to show your allegiances. As devices move mainstream, embedded branding is a [...]

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DoCoMo Branding

November 24, 2008

DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes.

Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.

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P & G on Monetizing Social Media

November 18, 2008

Ted McConnell, General Manager of Interactive Marketing at Proctor and Gamble at a recent forum on digital media held in Cincinnati (where P&G is based) when speaking about advertising on social networks.
“I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can buy [...]

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The Ultimate Smartphone

November 17, 2008

What do you call a mobile phone that comes with a built-in address book, browser, camera, GPS, music & video player, projector, voice translator, razor, coffee brewer, and harmonica?
A hoax!
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When Targeted Ads Hurt

September 3, 2008

Rachel Beckman of the Washington Post writes about her experiences with Facebook demographic targeting.
After my quaint status update about the muffin top ad, Facebook got even more vicious, like a schoolyard bully provoked by my initial reaction. With the knowledge that I was engaged to be married, the site splashed an ad across the left [...]

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Pay-per-Click Marketing comes to Television

July 21, 2008

Tivo and Amazon have teamed up in a partnership that anyone following the two could have seen coming. It will soon be possible to click your Tivo remote and order items like the latest album from the musical guest on the David Letterman show.
The concept of using your remote to purchase stuff you see on [...]

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Fridays mean Guiness

November 9, 2007

The latest in a series of from the “Good things come to those who wait” commercials was filmed in a small village in northern Argentina. Hat tip to Scott with the deets.
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Ballpark promotions gone horribly wrong

October 24, 2007

As we slide into the World Series we remember Five Ballpark Promotion schemes that went wrong. Includes gems such as the Cleveland Indians 10-cent beer night
Management forgot one small detail: drunk people get restless. More than 25,000 fans showed up for the event, most of them already tipsy at the gate. Among the more tame [...]

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Go on, cheat a little

October 14, 2007

Yahoo has joined up with the folks at the New York Times crosswords to promote the new Search Assist feature with a contest. The idea is that you fill the puzzle out successfully and you too can be entered into a drawing for one of five trips to Hawaii. Thing is, this thing is a [...]

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Uniqlock – Uniqlo’s Viral Advertisement

September 5, 2007

The Japanese clothing store Uniqlo has burst onto the scene with a viral widget that features a clock interspersed with a robotic model featuring their new polo shirt. Click through to the site and explore the video in more detail as well as a cool, interactive map which features other blogs running the widget.
The only [...]

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