From the category archives:

Apple

Moo Vision

July 13, 2010 Advertising

ReadWriteWeb posts about Ben & Jerry’s, the ice cream company, releasing an Augmented Reality feature as part of their Scoop of Happiness iPhone app to increase consumer engagement (or should we say enthrallment?). What’s unique about this particular AR implementation is that it doesn’t require custom QR codes or other customization to be printed on the packaging [...]

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The iPad is a Digital Coffee Table Book

February 4, 2010 Apple

After looking at the video below, which shows off the signature Apple User Interface, it’s very clear to me what Apple is doing here. The iPad is not a computer, it’s not a replacement for your netbook, notebook, or desktop. The iPad is a $500 entry into book publisher’s most lucrative category, the coffee table [...]

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Microsoft Tablet vs. Apple Tablet

September 30, 2009 Apple

Gizmodo has the goods on the Courier Tablet while Wired’s Gadget Lab has the summary (and hilarious mockup) of something iLounge is calling an the iPad.

Either way, folks are looking for a way to innovate beyond the touch screen and netbook form factor. I’m not so sure this is the solution. If it’s going to [...]

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Find My iPhone Fable

June 22, 2009 Apple

Great story of how Kevin Miller tracked down his stolen iPhone using Mobile Me’s Find my iPhone app.

While Kevin’s friend walked the streets of Chicago with a broadband modem-enabled laptop, they homed in on the actual person who had taken their phone and confronted them.
“Have you got it?” I asked as I marched up to [...]

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iPhone is internet 1997

March 13, 2009 Apple

One of the things that just seems crazy to me is that the iPhone cannot run applications in the background. The iPhone developer site explains:
If you are running an application such as AOL Instant Messenger on your iPhone, everytime you receive a call or browse away from the application you would be signed out, you [...]

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Finger Piano, a social mobile app

January 12, 2009 Apple

Featured at last week’s Japanese iPhone Developer’s reception hosted by Six Apart I saw Finger Piano, a cool little app that allowed you to play the piano on your phone. As the bars move down towards the keys, you press them to carry the tune.
The thing I like about this video? The fact that it [...]

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Screenshot of MacBook Wheel Predictive Sentence Feature

January 6, 2009 Apple

In the absence of any real substantive announcement from today’s MacWorld, people are talking up a fictional device announced by The Onion, the MacBook Wheel. I’m assuming you’ve already seen the video but here’s a screenshot of the predictive sentence feature with some choice samples.

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Apple Price Drop: It was all part of the plan

September 7, 2007 Apple

Steve Jobs ain’t no dummy. Robert Cringely writes,
Apple introduced the iPhone at $599 to milk the early adopters and somewhat limit demand then dropped the price to $399 (the REAL price) to stimulate demand now that the product is a critical success and relatively bug-free. At least 500,000 iPhones went out at the old price, [...]

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The Gig is Up! Fake Steve Jobs is Unmasked

August 6, 2007 Apple

Turns out Forbes columnist, Daniel Lyons, was the one behind Fake Steve Jobs’ blog. Brilliant timing too (heh), his satirical novel written in the voice of Mr. Jobs is due to hit the shelves in October. He was outed by a reporter at the New York Times who received an advance copy of the [...]

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Subscribe to PDF files via iTunes

May 5, 2006 Apple

Steve Rubel points to an interesting development of Apple’s iTunes client.
The addition of PDFs to iTunes is more than just a mildly interesting occurrence. iTunes, as a ubiquitous cross-platform app, has its own embedded browser that powers the music store. It’s conceivable that Apple could turn iTunes into a dedicated RSS reader that operates [...]

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