Apple
Apple Price Drop: It was all part of the plan
Steve Jobs ain’t no dummy. Robert Cringely writes,
Apple introduced the iPhone at $599 to milk the early adopters and somewhat limit demand then dropped the price to $399 (the REAL price) to stimulate demand now that the product is a critical success and relatively bug-free. At least 500,000 iPhones went out at the old price, […]
The Gig is Up! Fake Steve Jobs is Unmasked
Turns out Forbes columnist, Daniel Lyons, was the one behind Fake Steve Jobs’ blog. Brilliant timing too (heh), his satirical novel written in the voice of Mr. Jobs is due to hit the shelves in October. He was outed by a reporter at the New York Times who received an advance copy of the […]
Subscribe to PDF files via iTunes
Steve Rubel points to an interesting development of Apple’s iTunes client.
The addition of PDFs to iTunes is more than just a mildly interesting occurrence. iTunes, as a ubiquitous cross-platform app, has its own embedded browser that powers the music store. It’s conceivable that Apple could turn iTunes into a dedicated RSS reader that operates […]
Video Advertising - two approaches
Apple announced today that it will run graphical ads in the lower-left hand corner of the iTunes product as users listen to podcasts on their PC. Advertising Age goes on to write that this will help offset the costs of producing and hosting podcasts. Everyone will be looking at this closely.
In other news, I’ve been […]
Mac Porn
The sheer beauty of their design and packaging brings out a bout of technolust. Jason O’Grady posts a pictorial of the unpackaging of his brand new MacBook Pro. He even takes photos of the styrofoam cutouts!
Apple embeds poem in Mac OS
Text of a poem that’s embedded in the new version of MacOS which runs on Intel chips. Apple today confirmed that it was put there to prevent piracy (or at least make those that pirate their software think twice.)
There once was a user that whined
his existing OS was so blind
he’d do better to pirate
an OS […]
Apple Rumor Mill - Place Yer Bets!
As much as I hate the prediction game, the temptation is just too great. With the keynote less than 24 hours away, here’s a roundup of some of the latest rumors of what’s going to come out of Steve Jobs’ pocket tomorrow followed by my picks.
Intel-based Mac Mini & iBook (ThinkSecret)
Mac Mini reworked as the […]
Brushed Metal gets the boot from iTunes
There are quite a few Mac fans around the office. There was even a white board where people put up their guess as to what the big announcement from Apple was going to be about on Tuesday. Nano? Love it. Rokr phone? Nah. The designer geeks were all over the cosmetic changes to iTunes which […]
More details on Apple’s Spotlight
A technical document recently posted on Apple’s developer site details Spotlight, the new desktop search technology due in the next release of the Mac OS.
But more than a collection of individual technologies that work
together, Spotlight gives you the ability to plug your application into
the operating system and work with files in a totally new way. […]
Search, not Sort
Wired files this story on Apple’s announcement of Spotlight.
In Jobs’ scheme, the hierarchy of files and folders is a dreary, outdated metaphor inspired by office filing. In today’s communications era, categorized by the daily barrage of new e-mails, websites, pictures and movies, who wants to file when you can simply search? What does it matter […]
