Like a Tour de France peleton chasing down a breakaway, the mainstream media has turned its eye to corporate blogging with a spate of new articles. They all mention the obligatory posterchild of corporate blogs done right, General Motor’s FastLane Blog. But they also dig deeper and surface some of the other excellent blogs out [...]
Voce Communications who advised Yahoo on their popular Search Blog is hosting an event in Palo Alto with local law firm Cooley Godward next week. The topic will be about corporate blogging but also the legal challenges. "transparency must be balanced with purpose and responsibility" says the invite post. Space is limited so contact them [...]
Backbone Media, an internet marketing and web development firm based outside of Boston, has published a meaty survey of corporate bloggers to try and get a sense of the motivations and best practices behind corporate blogs. Their survey, Corporate Blogging: Is it Worth they Hype? is the best piece out there today. Along with the [...]
My colleague, Loic Le Meur, is interviewed by Shel Israel for their upcoming book on business blogging. Loic shares his story about a T-shirt fanatic who built a community of like-minded T-shirt fans via his blog. His site is now a business which turns the traditional “we-design, you-buy” commerce model inside out (sorry about the [...]
Ever wonder what it’s like to beta-test a major airline? Boeing takes the wraps off of their latest blog which will give a rare, inside view of the their new 777-200LR Worldliner aircraft as it runs (flies?) through the paces towards certification.
This blog, or journal, is going to change that. Now we have a way,
through [...]
Those looking for a little legal advice on corporate blogging would do well to read Ephraim Schwartz’s column in last week’s InfoWorld magazine. He’s done some of the footwork and consulted with several attorneys and summarized his findings. Much of what he says map to the guidelines that have been published by others but it’s [...]
One of the best corporate blogging policy guidelines I’ve seen. Written in plain English with just the right tone; not too corporate, not too casual – it’s just the right. I guess that’s to be expected coming from a publishing company. Their goals are simple:
At Thomas Nelson, we want to encourage you to blog about [...]
After a false start with “another blogging software package,” we’re pleased to see that Boeing has come around and launched their blog on Movable Type. After criticisms for not having an RSS feed, permalinks, archives, nor search they’ve come around and included all of these features in Randy’s Journal 2.0.
They were also hammered for their [...]
Bite’s Trevor Jonas posts about the marketer’s perspective of Doc Searl’s snowball metaphor – "frightening."
I think it’s all about giving into the loss of control. It’s no longer about having a message to control and more about participating in a conversation as a participant and not a leader. This gets to what is still [...]
General Motors created a lot of excitement and gained serious cred in the blogging world when they launched their Fast Lane blog several months ago. Neville Hobson and Shel Holtz hosted Michael Wiley, the sponsor of the the program in one of their podcasts. Neville is a huge fan of Podcasts and I guess it [...]
