The actor was paid $100,000 to star in the commercial which took Japanese director, Nobuhiko Ohbayashi, four days to shoot. Apparently, the sum exceeded the fees Bronson made for his memorable roles in both “The Magnificent Seven” and “The Great Escape” together.
The ad turned out to be as successful in Japan as Bronson’s films. Within weeks of airing the commercial, Mandom become the No.1 selling male toiletry brand in the country.
– Business Insider, Astonishing Charles Bronson Ad From Japan Puts Old Spice Guy To Shame