The featured image was sent in by a reader, I think from the Philippines.
Jean-Claude shared this photo himself from a Japanese magazine

Here is Jean-Claude Van Damme marketing an early version of Red Bull.
For Volvo trucks as part of their, Live Test campaign.
Black Black is a caffeinated gum that Van Damme advertised early in his career.
Reaching even further back, Rummy chocolate featured the strongman’s softer side.
