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Advertising Hacks – Pele in Puma

May 24, 2013

I love Quora. So many good stories. Puma paying Pele to tie his shoes in the middle of the field seconds before the kickoff of the World Cup final in Mexico (1970)… The camera made a close up and the whole world realized that the best player back then was wearing Puma shoes… Life changed [...]

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Advertising, paywall or a bit of both?

May 21, 2013

GigaOM posted the audio to a fascinating session at last month’s paidContent Live conference. In it, there’s a great insight/throw down by Bob Bowman, CEO of MLB, Advanced Media. Right around the 15-minute mark Bob calls those that read metered sites such as nytimes.com without subscribing, rooting around their 25 articles/month limit are, “professional freeloaders” of [...]

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Online Advertising is just TV?

January 5, 2013

Here’s the plan: Publishers, take every banner ad off of your site. Not just the ones you stuffed at the bottom on the page that nobody sees anyway. Remove each and every single one. Replace those small, ugly boxes with a full-screen, 30-second video interstitial to be displayed on every third page viewed per customer session. Sell the value [...]

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Information Overlord

October 1, 2012

What if we follow Augmented Reality to it’s ultimate conclusion. Daniel Suarez’s vision of a layer of information and meta-data transposed upon the physical world may be the science fiction of last year but we all know if Google’s Project Glass gets it’s way, it’ll be here soon enough. Things only once written about and mocked up by [...]

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The Customer is God

August 3, 2012

I am a bit surprised that there was not more buzz around Doc Searls’ recent article, The Customer is God, where he re-hashed his argument for a new world of merchant/customer relationship that he has been noodling on for the past several years. Since the Industrial Revolution, the only way a company could scale up [...]

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Is Next Issue the Spotify for Magazines?

July 11, 2012

Over the weekend I posted a question wondering why no one has done what Spotify has done for music and Netflix for movies. The fact that no one has stepped in to offer a bundled subscription for another “old media” type, the magazine & newspaper, seemed like an opportunity to me that made economic sense. Yesterday, [...]

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Twitter for Small Business

March 26, 2012

Twitter extended it’s partnership with American Express and building on the campaign to tap into support for local businesses with the rollout of Twitter Promoted Products. It’s a pay per-click model which can be limited by daily spend so there will be no surprises. The video is one of the nicest product videos I’ve seen. It’s [...]

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Broadcast Television is Broken

March 1, 2012

Through the eyes of a four year old child who grew up in the on-demand entertainment world of Netflix, traditional “appointment television” is a foreign concept. The interruption of commercials jarring and confusing. The following is from Patrick Rhone who is writing about his daughter and her utter disbelief in how things used to be [...]

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Excellence In Advertising

June 16, 2011

I was asked the other day to name my favorite advertisement. In terms of effective engagement, I think branded apps are the best combination of free-to-the-consumer utility and on-going engagement for the brand. I recently downloaded an app to help me find the closest Chevron gas station because my dealer said that their special gasoline [...]

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Information as Entertainment

May 3, 2011

OK, so word is out that Solid State Drives (SSD) are not as reliable as they were once thought to be. Essentially, we projected the decades of expertise that have gone into making hard disks reliable onto these new drives and expected more or less the same level of reliability. Of course, as people started [...]

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