Tag: advertising
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When Targeted Ads Hurt
Rachel Beckman of the Washington Post writes about her experiences with Facebook demographic targeting. After my quaint status update about the muffin top ad, Facebook got even more vicious, like a schoolyard bully provoked by my initial reaction. With the knowledge that I was engaged to be married, the site splashed an ad across the…
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Pay-per-Click Marketing comes to Television
Tivo and Amazon have teamed up in a partnership that anyone following the two could have seen coming. It will soon be possible to click your Tivo remote and order items like the latest album from the musical guest on the David Letterman show. The concept of using your remote to purchase stuff you see…
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Fridays mean Guiness
The latest in a series of from the “Good things come to those who wait” commercials was filmed in a small village in northern Argentina. Hat tip to Scott with the deets.
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Ballpark promotions gone horribly wrong
As we slide into the World Series we remember Five Ballpark Promotion schemes that went wrong. Includes gems such as the Cleveland Indians 10-cent beer night Management forgot one small detail: drunk people get restless. More than 25,000 fans showed up for the event, most of them already tipsy at the gate. Among the more…
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Go on, cheat a little
Yahoo has joined up with the folks at the New York Times crosswords to promote the new Search Assist feature with a contest. The idea is that you fill the puzzle out successfully and you too can be entered into a drawing for one of five trips to Hawaii. Thing is, this thing is a…
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Uniqlock – Uniqlo’s Viral Advertisement
The Japanese clothing store Uniqlo has burst onto the scene with a viral widget that features a clock interspersed with a robotic model featuring their new polo shirt. Click through to the site and explore the video in more detail as well as a cool, interactive map which features other blogs running the widget. The…
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How to lose friends and influence competitors
Gamers are sniggering behind Sony’s back as they roll out an advertising campaign for the Playstation that uses game images from Project Gotham Racing 3, a game made exclusively for Microsoft’s Xbox 360. Schrankmonster Blog has the details here, and here: First on their website Then on their partner’s website, Kia Then in print.
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Mike Nolet on Ad Exchanges, a great primer
If you’re coming up to speed on Ad Exchanges and how they are fundementally different from Ad Networks, Mike Nolet of Right Media has a great soup-to-nuts primer across three posts. Part One Part Two Part Three Mike’s only been blogging for a couple of months but he’s got a ton of really interesting posts…
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Online Advertising in an IP-Enabled World
With word out about Yahoo’s acquisition of Right Media I want to publish a post that’s been sitting in my drafts folder for a good couple of weeks. Think about where online advertising is going and how the internet is expanding and what that means and why an open ad exchange makes the best sense…