everwas

Tag: advertising

  • Calacanis on Value of twitter

    Jason Calacanis expands upon his offer to pay twitter to get his Mahalo account onto twitter’s suggested user page. It’s the distribution channel and potential click-thru traffic he’s looking for, and click-thrus to his site equals registered users and a lifetime relationship with Mahalo that can be monetized over time. The top 20 slots on…

  • Facebook Business Model – Public Profiles

    With over 175M users, Facebook has famously opened up for distribution of marketing messages from businesses, brands, and celebrities. My wife Tivo’d an appearence by Mark Zuckerberg on Oprah introducing it to its mainstream audience and most surely to any brand marketer interested in reaching Oprah’s audience. If Jason Calcanis puts the value of a…

  • AdSense, Self-Optimized

    It’s obvious when you think about it. Instead of spending your energy throwing up hundreds of ads that dance around the edges in the hopes that one will magically trigger a random click of interest, why not ask your readers, “What do you want to see?” Google announced a new program which changes the way…

  • Facebook, Twitter send more traffic than Google

    Facebook, Twitter send more traffic than Google

    Liz Gannes posted that Perez Hilton is now seeing more traffic coming in via Facebook than Google. My colleague Udo Szabo at Nokia HQ in Finland has a theory that I call the Unified Theory of Interweb Economics. The theory goes something like this: Advertising is a function of your traffic volume, the more traffic…

  • Do Social Gestures a Business Model Make?

    Is twitter a directory or a utility? This is the question that Charles Hudson raises in his post The Database of Intentions is More Valuable than the Database of Musings. While investigating prospective business models, he raises good questions about the ability of a collection of “accumulated musings” to determine intent which is what is…

  • Branding Personal Technology

    When devices get more personal, it is increasingly more important for people to brand their device to signal their personality. Watches have always been a popular vehicle to carry corporate brands. In Silicon Valley it’s become popular to slap stickers on your laptop to show your allegiances. As devices move mainstream, embedded branding is a…

  • DoCoMo Branding

    DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes. Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.

  • P & G on Monetizing Social Media

    Ted McConnell, General Manager of Interactive Marketing at Proctor and Gamble at a recent forum on digital media held in Cincinnati (where P&G is based) when speaking about advertising on social networks. “I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can…

  • The Ultimate Smartphone

    What do you call a mobile phone that comes with a built-in address book, browser, camera, GPS, music & video player, projector, voice translator, razor, coffee brewer, and harmonica? A hoax!