March 1, 2011
Marketing campaigns are gearing up for the major players offering cloud services as add-ons to their core products. Google Docs recently launched Google Cloud Connect, a plug-in which lets you add your Word, Excel, and PowerPoint documents to Google Docs and share with your colleagues. (Ars Technica reviews Cloud Connect and says it’s “not ready [...]
Tagged as:
Apple,
cloud computing,
Google,
hosting,
Microsoft
July 13, 2010
ReadWriteWeb posts about Ben & Jerry’s, the ice cream company, releasing an Augmented Reality feature as part of their Scoop of Happiness iPhone app to increase consumer engagement (or should we say enthrallment?). What’s unique about this particular AR implementation is that it doesn’t require custom QR codes or other customization to be printed on the packaging [...]
Tagged as:
advertising,
Apple,
mobile