Kevin Kelly is the master of optimistic projection. Drawing a line Just as VR and AR start their decent into the trough of disillusionment, Kevin Kelly and Wired comes out with a cover story that looks beyond the immediate applications and imagines the opportunities in the great beyond.
The first big technology platform was the web, which digitized information, subjecting knowledge to the power of algorithms; it came to be dominated by Google. The second great platform was social media, running primarily on mobile phones. It digitized people and subjected human behavior and relationships to the power of algorithms, and it is ruled by Facebook and WeChat.
We are now at the dawn of the third platform, which will digitize the rest of the world. On this platform, all things and places will be machine-readable, subject to the power of algorithms. Whoever dominates this grand third platform will become among the wealthiest and most powerful people and companies in history, just as those who now dominate the first two platforms have. Also, like its predecessors, this new platform will unleash the prosperity of thousands more companies in its ecosystem, and a million new ideas—and problems—that weren’t possible before machines could read the world.
Information – People – Places & Objects. Who is going to figure out search on the mirrorworld? The social graph was the innovation that organized the social web. What will be the innovation to organize the world of places and objects? Voice UI?
It’s no coincidence that the Swedish home furnishing superstore IKEA timed the announcement of their AR app IKEA Place to drop shortly after Apple’s much anticipated announcement of their AR-optimized phones the iPhone 8 & iPhone X.
First announced back in June, the final release of IKEA Place will take advantage of Apple’s ARKit to not only match the proper scale, also apply the texture of the material, proper lighting and shadows.
“I think that augmented reality and virtual reality will be a total game changer for retail in the same way as the internet, only this time much faster” said Michael Valdsgaard, IKEA’s head of digital transformation, who leads a team of 70 that have been working the past nine weeks to load thousands of IKEA products into the app in preparation for release next week in conjunction with Apple’s iOS 11.
Dropping a virtual chair into your living room with true to scale is the perfect broad-scale use case for AR. Browsing furniture and sharing screenshots of them in situ before you make a big purchase is what will spread this new tech to the masses.
What if we follow Augmented Reality to it’s ultimate conclusion. Daniel Suarez’s vision of a layer of information and meta-data transposed upon the physical world may be the science fiction of last year but we all know if Google’s Project Glass gets it’s way, it’ll be here soon enough.