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facebook

Facebook virtual currency now real

September 1, 2010 Commerce

USA Today reports that Facebook Credits will be available as gift cards at Target.
The new Facebook gift cards will be available in values of $15, $25 and $50 at all of Target’s 1,750 retail stores and at Target.com. Two or three more national retailers will start selling the cards in coming months.
The [...]

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EdgeRank, the Facebook Newsfeed Algorithm

August 25, 2010 Timeshifting

Michael Berstein, a researcher at MIT, posts a snapshot of the algorithm used to calculate what is shown to you in the Facebook Top News feed.

The algo is called EdgeRank and he describes it as such:
I’ll cut through the math using words. Whenever somebody interacts with a news feed item, they create an edge to that [...]

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Social Discovery, Social Filtering, and other Web-Squared Shapes

October 24, 2009 Events

It’s hard to wrap up a major conference, especially when you didn’t attend, but viewing things from a distance sometimes helps because only the loudest messages make it all the way over.
Before the conference even started, Fred Wilson threw out a one-liner that got people thinking. He called it the Golden Triangle.
The three current big [...]

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Barack Obama’s Facebook Page

April 30, 2009 Politics

This is really well done. In honor of Barack Obama’s first 100 days in office, Slate has mocked up a parody of his Facebook page.
Remember, What will Facebook look like in 40 years?

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Profile Photo Snark

April 29, 2009 Current Events

We can be so cruel sometimes but that doesn’t make this any less funny. Reflections of Reflections is a series of critiques of MySpace/Facebook profile pictures. More in this genre in 20 Male Poses of Facebook.

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Traffic Sources and Attention

April 21, 2009 Advertising

There’s been good debate around how the source of traffic to sites is changing, shifting from the search engines to social sites such as Facebook and Twitter. I confirmed that I too am seeing a greater percentage of traffic come in via links shared on social sites and shared a colleague’s theory about what this [...]

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Facebook Business Model – Public Profiles

March 16, 2009 Advertising

With over 175M users, Facebook has famously opened up for distribution of marketing messages from businesses, brands, and celebrities. My wife Tivo’d an appearence by Mark Zuckerberg on Oprah introducing it to its mainstream audience and most surely to any brand marketer interested in reaching Oprah’s audience. If Jason Calcanis puts the value of a [...]

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Facebook, Twitter send more traffic than Google

March 6, 2009 Advertising

Liz Gannes posted that Perez Hilton is now seeing more traffic coming in via Facebook than Google.

My colleague Udo Szabo at Nokia HQ in Finland has a theory that I call the Unified Theory of Interweb Economics. The theory goes something like this:

Advertising is a function of your traffic volume, the more traffic that comes [...]

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You Kids Never Had it so Good!

October 23, 2008 Nokia

Getting up to speed here at Nokia after joining three days ago – lots of institutional knowledge tucked away across the intranet which features a bewildering array of internal blogs, wikis, and video archives. One thing I immediately notice is that the average age of people who work here in the Mountain View office is [...]

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Mobile Social Address Books

September 21, 2008 Mobile

Facebook said last week that they aim to be the next Mobile Address Book. Just like the address book on my Blackberry connects with Yahoo’s corporate LDAP servers to look up the latest phone number or email of any Yahoo employee, Facebook and other social networks are building mobile clients to become the consumer version [...]

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