June 16, 2011
I was asked the other day to name my favorite advertisement. In terms of effective engagement, I think branded apps are the best combination of free-to-the-consumer utility and on-going engagement for the brand. I recently downloaded an app to help me find the closest Chevron gas station because my dealer said that their special gasoline [...]
Tagged as:
advertising,
games,
mobile
May 18, 2011
It’s been years since I have written about Second Life, the virtual reality platform which captured everyone’s attention back in 2006-2007. Lately Second Life has come up again in conversations with colleagues when we talk about the popularity of the 8-bit version of alternative reality games where you build things such as Minecraft. Second Life [...]
Tagged as:
games,
Second Life