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<channel>
	<title>everwas &#187; Google</title>
	<atom:link href="http://everwas.com/tag/google/feed" rel="self" type="application/rss+xml" />
	<link>http://everwas.com</link>
	<description>Ian Kennedy&#039;s Blog</description>
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		<title>Google Wallet in the Wild</title>
		<link>http://everwas.com/2011/09/google-wallet-in-the-wild.html</link>
		<comments>http://everwas.com/2011/09/google-wallet-in-the-wild.html#comments</comments>
		<pubDate>Mon, 19 Sep 2011 05:24:42 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[embargo]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google wallet]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=5342</guid>
		<description><![CDATA[OK, call me an idiot if I missed something but I just saw a headline speculating on rumors about a launch date for Google Wallet. Everyone&#8217;s searching around online for leaked memos for clues but meanwhile, in the real world, at the Peets in downtown SF, I already see a Google Wallet reader right there [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>OK, call me an idiot if I missed something but I just saw a <a href="http://techcrunch.com/2011/09/18/google-wallet-launch/">headline speculating on rumors</a> about a launch date for Google Wallet. Everyone&#8217;s searching around online for <a href="http://www.phonearena.com/news/Leaked-memo-says-Google-Wallet-to-launch-on-Monday_id22220">leaked memos</a> for clues but meanwhile, in the real world, at the Peets in downtown SF,  I already see a Google Wallet reader right there at the register.</p>
<p><a title="Google Wallet by inky, on Flickr" href="http://www.flickr.com/photos/clankennedy/6155469125/"><img src="http://farm7.static.flickr.com/6151/6155469125_55295c5fe0.jpg" alt="Google Wallet" width="500" height="374" /></a></p>
<p>I snapped the photo above on Friday but saw it on Thursday as well. I asked the barrista and he said they were put in on Thursday but were still waiting for instructions.</p>
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		<title>Google Flight Search UI &#8211; Brilliant</title>
		<link>http://everwas.com/2011/09/google-flight-search-ui-brilliant.html</link>
		<comments>http://everwas.com/2011/09/google-flight-search-ui-brilliant.html#comments</comments>
		<pubDate>Thu, 15 Sep 2011 08:42:03 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=5335</guid>
		<description><![CDATA[Google&#8217;s Flight Search scatter plot visualization of fares is brilliant. Word is that fare data is still light (they don&#8217;t have any international, non-US fares) but the UI has put all other travel comparison sites on notice.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="aligncenter size-full wp-image-5336" title="Google Flight Search UI" src="http://everwas.com/wp-content/images/2011/09/Screen-Shot-2011-09-15-at-1.30.12-AM.png" alt="" width="500" height="541" /></p>
<p><a href="http://www.google.com/flights/">Google&#8217;s Flight Search</a> scatter plot visualization of fares is brilliant. Word is that <a href="http://gadgetwise.blogs.nytimes.com/2011/09/14/google-flight-search-vs-kayak/">fare data is still light</a> (they don&#8217;t have any international, non-US fares) but the UI has put all other travel comparison sites on notice.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cloud Computing through the Ages</title>
		<link>http://everwas.com/2011/05/cloud-computing-through-the-ages.html</link>
		<comments>http://everwas.com/2011/05/cloud-computing-through-the-ages.html#comments</comments>
		<pubDate>Thu, 12 May 2011 10:51:10 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[web & tech]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=4933</guid>
		<description><![CDATA[The Network is the Computer &#8211; Sun Microsystems &#8211; 1990s Nothing but Web &#8211; Google &#8211; 2011 Two perspectives on an old idea, twenty years apart. For a humorous perspective on Silicon Valley spin, check out Larry Ellison&#8217;s schtick at the Churchill Club, &#8220;The Cloud is Water Vapor.&#8221;]]></description>
			<content:encoded><![CDATA[<p></p><p>The Network is the Computer &#8211; Sun Microsystems &#8211; 1990s</p>
<p><object width="500" height="405"><param name="movie" value="http://www.youtube.com/v/kWNtaUaDxZw?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/kWNtaUaDxZw?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Nothing but Web &#8211; Google &#8211; 2011</p>
<p><object width="500" height="314"><param name="movie" value="http://www.youtube.com/v/TVqe8ieqz10?fs=1&amp;hl=en_US&amp;rel=0" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="314" src="http://www.youtube.com/v/TVqe8ieqz10?fs=1&amp;hl=en_US&amp;rel=0" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Two perspectives on an old idea, twenty years apart. For a humorous perspective on Silicon Valley spin, check out Larry Ellison&#8217;s schtick at the Churchill Club, <a href="http://fora.tv/2009/09/21/Oracle_CEO_Larry_Ellison_Unscripted#chapter_11">&#8220;The Cloud is Water Vapor.&#8221;</a></p>
]]></content:encoded>
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		<item>
		<title>All Aboard for the Cloud Wars</title>
		<link>http://everwas.com/2011/03/all-aboard-for-the-cloud-wars.html</link>
		<comments>http://everwas.com/2011/03/all-aboard-for-the-cloud-wars.html#comments</comments>
		<pubDate>Tue, 01 Mar 2011 14:40:46 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=4606</guid>
		<description><![CDATA[Marketing campaigns are gearing up for the major players offering cloud services as add-ons to their core products. Google Docs recently launched Google Cloud Connect,  a plug-in which lets  you add your Word, Excel, and PowerPoint documents to Google Docs and share with your colleagues. (Ars Technica reviews Cloud Connect and says it&#8217;s &#8220;not ready [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Marketing campaigns are gearing up for the major players offering cloud services as add-ons to their core products.</p>
<p><a href="http://everwas.com/wp-content/images/2011/03/googledocs.png"><img class="aligncenter size-full wp-image-4607" title="Google Docs" src="http://everwas.com/wp-content/images/2011/03/googledocs.png" alt="" width="500" height="323" /></a></p>
<p>Google Docs recently launched <a href="http://tools.google.com/dlpage/cloudconnect">Google Cloud Connect</a>,  a plug-in which lets  you add your Word, Excel, and PowerPoint documents to Google Docs and share with your colleagues. (Ars Technica reviews Cloud Connect and says it&#8217;s <a href="http://arstechnica.com/microsoft/news/2011/03/hands-on-google-cloud-connect-for-office-not-ready-for-prime-time.ars">&#8220;not ready for primetime&#8221;</a>)</p>
<p><a href="http://everwas.com/wp-content/images/2011/03/livemesh.png"><img class="aligncenter size-full wp-image-4609" title="Microsoft Live Mesh" src="http://everwas.com/wp-content/images/2011/03/livemesh-e1298988155676.png" alt="" width="500" height="218" /></a>Microsoft will be ending the beta of it&#8217;s Live Mesh service on March 31st and has announced Windows Live Mesh 2011 with the byline, &#8220;Access the stuff on your computers from almost anywhere.&#8221; It&#8217;s part of Windows Live Essentials bundle which you download and install and includes,</p>
<blockquote><p>Messenger, Photo Gallery, Movie Maker, Mail, Writer, Family Safety, Bing Bar, Messenger Companion, Microsoft Silverlight, and the Outlook Connector Pack (Microsoft Outlook Hotmail Connector and Microsoft Outlook Social Connector Provider for Windows Live Messenger)</p></blockquote>
<p>There is a custom install option in case you don&#8217;t want to take all of this in one go. You can learn more at <a href="http://explore.live.com/windows-live-mesh">explore.live.com</a></p>
<p><a href="http://everwas.com/wp-content/images/2011/03/mobileme.png"><img class="aligncenter size-full wp-image-4610" title="Apple Mobile Me Old" src="http://everwas.com/wp-content/images/2011/03/mobileme.png" alt="" width="500" height="271" /></a></p>
<p>Finally, Apple has just changed it&#8217;s tune. I took a screenshot of me.com yesterday and got the image you see above. It&#8217;s all about the services. Mail, Address Book, Calendar, Photos, Cloud Storage, and the <a href="http://everwas.com/2009/06/find-my-iphone-fable.html">Find my iPhone app</a>. I just went back today and the site has been refreshed and the message is totally different.</p>
<p><a href="http://everwas.com/wp-content/images/2011/03/mobileme2.png"><img class="aligncenter size-full wp-image-4611" title="Apple Mobile Me New" src="http://everwas.com/wp-content/images/2011/03/mobileme2.png" alt="" width="500" height="347" /></a></p>
<p>Today, when you visit <a href="http://me.com">me.com</a> it&#8217;s all about the hardware. The cloud is front and center and behind are the familiar outlines of the Apple brand of glass tablets and phones. If you wave your mouse over the cloud, you&#8217;re greeted with a pixie-dust effect adding some magic to an otherwise plain ol&#8217; login page.</p>
<p>Could this be positioning for the launch of the <a href="http://www.9to5mac.com/47420/apple-to-fight-facebook-with-ios-5">rumored Media Stream service</a> or is this just a routine update now that we&#8217;ve rolled over from February to March?</p>
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		<title>David Segal on Search</title>
		<link>http://everwas.com/2011/02/david-segal-search.html</link>
		<comments>http://everwas.com/2011/02/david-segal-search.html#comments</comments>
		<pubDate>Sun, 13 Feb 2011 21:46:49 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=4526</guid>
		<description><![CDATA[David Segal, the same New York Times journalist who filed the fascinating 5,500+ word piece in November about decormyeyes.com is back again. The Dirty Little Secrets of Search with a great piece looking into an unwitting, client (and now victim) of black hat SEO, JC Penney. His piece goes into quite a bit of detail (for [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>David Segal, the same New York Times journalist who filed the fascinating 5,500+ word piece in November about <a href="http://query.nytimes.com/gst/fullpage.html?res=9A02E5D71531F93BA15752C1A9669D8B63&amp;pagewanted=all">decormyeyes.com</a> is back again. <a href="http://www.nytimes.com/2011/02/13/business/13search.html?_r=1&amp;partner=rss&amp;emc=rss&amp;pagewanted=all"><em>The Dirty Little Secrets of Search</em></a> with a great piece looking into an unwitting, client (and now victim) of black hat SEO, JC Penney. His piece goes into quite a bit of detail (for a mainstream newspaper anyway) on the underground mechanics of the link sharing economy but what I like best is the following description.</p>
<blockquote><p>When you read the enormous list of sites with Penney links, the landscape of the Internet acquires a whole new topography. It starts to seem like a city with a few familiar, well-kept buildings, surrounded by millions of hovels kept upright for no purpose other than the ads that are painted on their walls.</p>
<p>Exploiting those hovels for links is a Google no-no. The company’s guidelines warn against using tricks to improve search engine rankings, including what it refers to as “link schemes.” The penalty for getting caught is a pair of virtual concrete shoes: the company sinks in Google’s results.</p></blockquote>
<p>Sounds like a rough neighborhood.</p>
]]></content:encoded>
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		<item>
		<title>Google and Intergalatic Law</title>
		<link>http://everwas.com/2010/07/google-and-intergalatic-law.html</link>
		<comments>http://everwas.com/2010/07/google-and-intergalatic-law.html#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:00:16 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[browsers]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[humor]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=2326</guid>
		<description><![CDATA[What happens when you open Google in a non-standard browser like Opera Mini? You get the following snippet. Sorry, but this browser does not support web word-processing. Please see our system requirements page for a list of supported browsers. If you are working to fix problems with a specific browser and would like to bypass [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>What happens when you open Google in a non-standard browser like Opera Mini? You get the following snippet.</p>
<blockquote><p>Sorry, but this browser does not support web word-processing.</p>
<p>Please see our system requirements page for a list of supported browsers.</p>
<p>If you are working to fix problems with a specific browser and would like to bypass this check, just add ?browserok=true to the end of the Google Docs url.</p>
<p>Please note that it is a <em>violation of intergalactic law</em> to use this parameter under false pretenses, so don’t let us catch you at it.</p>
<p>And, it won’t work very well — really.</p></blockquote>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/8695c170-9645-4656-9c87-d2827528cae9/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_c.png?x-id=8695c170-9645-4656-9c87-d2827528cae9" alt="Reblog this post [with Zemanta]" /></a></div>
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		<item>
		<title>[Humor] Sponsored Conversations</title>
		<link>http://everwas.com/2010/05/google-phon.html</link>
		<comments>http://everwas.com/2010/05/google-phon.html#comments</comments>
		<pubDate>Tue, 18 May 2010 22:37:58 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[humor]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=3622</guid>
		<description><![CDATA[What do you get when you combine speech recognition, contextual advertising, text-to-speech software, and a disruptive business model? A phone that&#8217;s free as long as you are willing to listen to advertising. New Google Phone Service Whispers Targeted Ads Directly Into Users&#8217; Ears Don&#8217;t laugh, the idea has been kicked around before. But why stop there? [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>What do you get when you combine speech recognition, contextual advertising, text-to-speech software, and a disruptive business model? A phone that&#8217;s free as long as you are willing to listen to advertising.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="430" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><param name="src" value="http://media.theonion.com/flash/video/onn_player.swf?videoid=17470&amp;embedded=true&amp;host=http://www.theonion.com" /><param name="flashvars" value="videoid=17470&amp;embedded=true&amp;host=http://www.theonion.com" /><embed type="application/x-shockwave-flash" width="480" height="430" src="http://media.theonion.com/flash/video/onn_player.swf?videoid=17470&amp;embedded=true&amp;host=http://www.theonion.com" flashvars="videoid=17470&amp;embedded=true&amp;host=http://www.theonion.com" wmode="transparent" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://www.theonion.com/video/new-google-phone-service-whispers-targeted-ads-dir,17470/">New Google Phone Service Whispers Targeted Ads Directly Into Users&#8217; Ears</a></p>
<p>Don&#8217;t laugh, the idea has been <a href="http://www.engadget.com/2006/11/13/google-chief-sez-your-mobile-phone-should-be-free/">kicked around before</a>. But why stop there? You could link the price of the monthly contract to selected offers. Some other ideas,</p>
<ul>
<li>Use GPS to verify check-ins at certain locations. As long as you&#8217;re at that location, long distance calls are free. <em>Mom, I know it&#8217;s noisy at this bowling alley but as long as I&#8217;m here, this call is free.</em></li>
<li>Use 2D barcodes to redeem mobile coupons that unlock discounts. <em>Buy a Big Mac and get 1000 text messages free.</em></li>
<li>Track coupon history for special offers. <em>Feeling sick after that Big Mac? There&#8217;s a gym right down the road from you. Why not stop by for an orientation?</em></li>
</ul>
<p>The mind reels.</p>
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		<title>Fun with Google Text-to-Speech</title>
		<link>http://everwas.com/2009/12/google-text-to-speech.html</link>
		<comments>http://everwas.com/2009/12/google-text-to-speech.html#comments</comments>
		<pubDate>Tue, 15 Dec 2009 09:47:51 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=3419</guid>
		<description><![CDATA[UPDATE: Bummer, looks like it no longer works. Fooling around with Google Translate and their 100 character Text-to-Speech engine I strung together a few lines from Eric Schmidt&#8217;s editorial in The Wall Street Journal. Image by TheAlieness GiselaGiardino²³ via Flickr Click on the following links in order. One Two Three Four Five]]></description>
			<content:encoded><![CDATA[<p></p><p>UPDATE: Bummer, looks like it no longer works.</p>
<p>Fooling around with Google Translate and their 100 character <a href="http://ajaxian.com/archives/text-to-speech-via-html5-audio">Text-to-Speech engine</a> I strung together a few lines from Eric Schmidt&#8217;s <a href="http://online.wsj.com/article/SB10001424052748704107104574569570797550520.html">editorial</a> in The Wall Street Journal.<a href="http://www.flickr.com/photos/36613169@N00/457251278"><img style="border: 0px initial initial;" alt="" /></a></p>
<div class="zemanta-img" style="display: block; width: 250px; margin: 1em;">
<div>
<dl class="wp-caption alignright" style="width: 250px;">
<dt class="wp-caption-dt"><a href="http://www.flickr.com/photos/36613169@N00/457251278"><img title="Eric Schmidt! WOW! Welcome Google to Argentina! =)" src="http://everwas.com/wp-content/images/2009/12/457251278_263e2e5bbf_m2.jpg" alt="Eric Schmidt! WOW! Welcome Google to Argentina! =)" width="240" height="198" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image by <a href="http://www.flickr.com/photos/36613169@N00/457251278">TheAlieness GiselaGiardino²³</a> via Flickr</dd>
</dl>
</div>
</div>
<p>Click on the following links in order.</p>
<ol>
<li><a href="http://translate.google.com/translate_tts?q=Now+the+Internet+has+broken+down+the+entire+news+package">One</a></li>
<li><a href="http://translate.google.com/translate_tts?q=It+is+what+we+have+come+to+call+the+atomic+unit+of+consumption">Two</a></li>
<li><a href="http://translate.google.com/translate_tts?q=I+certainly+don't+believe+that+the+Internet+will+mean+the+death+of+news">Three</a></li>
<li><a href="http://translate.google.com/translate_tts?q=Through+innovation+and+technology+it+can+endure+with+newfound+profitability+and+vitality">Four</a></li>
<li><a href="http://translate.google.com/translate_tts?q=Video+didn't+kill+the+radio+star+It+created+a+whole+new+additional+industry">Five</a></li>
</ol>
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		<title>Fun with Google Social Search</title>
		<link>http://everwas.com/2009/10/fun-with-google-social-search.html</link>
		<comments>http://everwas.com/2009/10/fun-with-google-social-search.html#comments</comments>
		<pubDate>Tue, 27 Oct 2009 00:36:03 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=3271</guid>
		<description><![CDATA[Google Social Search is now available in Google Labs. Danny Sullivan has the most in-depth coverage out there but it&#8217;s worth turning on yourself because you&#8217;re going to be the best judge of how well this feature performs for you. Be sure to dig deeper than the default two results Google throws timidly down at [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Google Social Search is now available in <a href="http://www.google.com/experimental/">Google Labs.</a> Danny Sullivan has the <a href="http://searchengineland.com/google-social-search-launches-gives-results-from-your-trusted-social-circle-28507">most in-depth coverage</a> out there but it&#8217;s worth turning on yourself because you&#8217;re going to be the best judge of how well this feature performs for you.</p>
<p>Be sure to dig deeper than the default two results Google throws timidly down at the bottom of your search results. Click <em>Show Options</em> and click on the <em>Social</em> category in your sidebar. Check out the results you get for People and you&#8217;ll get a feel for the power of this feature.</p>
<p><a href="http://everwas.com/wp-content/images/2009/10/googlesocialsearch.png"><img class="aligncenter size-full wp-image-3272" title="Google Social Search" src="http://everwas.com/wp-content/images/2009/10/googlesocialsearch.png" alt="Google Social Search" width="500" height="288" /></a></p>
<p>You have the full index of Google quickly filtered by names that should be familiar to you. In a stroke of genius, Google has re-labeled this extended network your, &#8220;social circle&#8221; which a much better label than &#8220;friends&#8221; (which didn&#8217;t sound right) or &#8220;social graph&#8221; which no one really understood.</p>
<p>The screenshot above is my <em>aha </em>moment &#8211; I had no idea that Caterina ever was in Finland and certainly didn&#8217;t know that she took the time to <a href="http://www.caterina.net/archive/000259.html">suggestions of things to do in Helsinki.</a> This is a post from 2003 which most certainly have been lost to the sands of time if it were not for this feature which surfaced this gem in just a few clicks.</p>
<p>And now for a feature request. As you can see, this is a great feature for retrospective searches which makes the foggy past plainly visible.  What about adding an RSS subscribe option so that you could apply these searches to the <em>pro</em>spective future?</p>
<p>It would be great to know when any of my extended social circle also wrote about my adopted hometown. I suppose it would be easy enough to script something but why not build it in?</p>
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		<title>Traffic Sources and Attention</title>
		<link>http://everwas.com/2009/04/traffic-sources-and-attention.html</link>
		<comments>http://everwas.com/2009/04/traffic-sources-and-attention.html#comments</comments>
		<pubDate>Wed, 22 Apr 2009 01:22:52 +0000</pubDate>
		<dc:creator>Ian Kennedy</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://everwas.com/?p=2115</guid>
		<description><![CDATA[There&#8217;s been good debate around how the source of traffic to sites is changing, shifting from the search engines to social sites such as Facebook and Twitter. I confirmed that I too am seeing a greater percentage of traffic come in via links shared on social sites and shared a colleague&#8217;s theory about what this [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>There&#8217;s been good debate around how the source of traffic to sites is changing, shifting from the search engines to social sites such as Facebook and Twitter. I confirmed that I too am seeing a greater percentage of traffic come in via links shared on social sites and <a href="http://everwas.com/2009/03/facebook-twitter-send-more-traffic-than-google.html">shared a colleague&#8217;s theory</a> about what this would mean for Google&#8217;s advertising revenues. Fred Wilson also posted about this topic <a href="http://www.avc.com/a_vc/2009/04/the-power-of-passed-links.html">here</a> and <a href="http://www.avc.com/a_vc/2009/04/the-power-of-passed-links-continued.html">here</a>.</p>
<p>What about attention? How does the average visitor from a social site compare to someone from a search engine? Niall Kennedy <a href="http://twitter.com/niall/status/1447787548">tweeted</a> the following stats from his referral logs:</p>
<ul>
<li><span class="status-body"><span class="entry-content">Twitter: 7 seconds </span></span></li>
<li><span class="status-body"><span class="entry-content">Digg: 20 seconds</span></span></li>
<li><span class="status-body"><span class="entry-content">StumbleUpon: 40 seconds</span></span></li>
<li><span class="status-body"><span class="entry-content">Facebook: 52 seconds</span></span></li>
<li><span class="status-body"><span class="entry-content">Delicious: 82 seconds</span></span></li>
</ul>
<p><a href="http://everwas.com/wp-content/images/timespent.png"><img class="aligncenter size-full wp-image-2116" title="timespent" src="http://everwas.com/wp-content/images/timespent.png" alt="timespent" width="500" height="99" /></a></p>
<p>Here are my stats for the past year:</p>
<ul>
<li>StumbleUpon: 40 seconds</li>
<li>Digg: 42 seconds</li>
<li>FriendFeed: 53 seconds</li>
<li>Facebook: 60 seconds</li>
<li>Twitter: 86 seconds*</li>
<li>Delicious: 110 seconds</li>
<li>Techmeme: 114</li>
<li>MyBlogLog: 176 seconds</li>
</ul>
<p>Compared to the attention span of those coming from the major search engines we get:</p>
<ul>
<li>Live.com (MSFT): 21 seconds</li>
<li>Yahoo: 35 seconds</li>
<li>Google : 40 seconds</li>
<li>Ask: 46 seconds</li>
</ul>
<p>It would be interesting to see figures from other sites, especially online shopping sites which are the ones most interested in getting (and therefore likely to pay for) traffic. While it&#8217;s clear that visitors from social sites are more engaged with my blog because they tend to hang around a bit longer, that may not be the case with a shopping site where there is less intent to purchase than if they come from a search engine but <a href="http://messel.typepad.com/my_weblog/2009/04/ad-money-will-play-follow-the-leader-to-the-king-of-links.html">Mark Essel thinks otherwise.</a></p>
<blockquote><p>Increasingly, the flow of web links is being made between individuals via social media sites.  Your good fishing buddy who knows the Bay area, shares a link to his favorite supply store.  As focused communities become populated across geographic barriers, local quality referrals become more likely.  But what if you want to know what store fishermen prefer in San Francisco?  You could simply use twitter search for <a href="http://search.twitter.com/search?q=fishing+san+francisco">fishing san francisco</a>.  In real time you could send a message to several individuals who are interested in fishing in that region.</p></blockquote>
<p>Shared links are compelling but they need to be matched with impulse buying or discoverable when you&#8217;re looking for it. I&#8217;m thinking of O&#8217;Reilly&#8217;s flash discount shared via twitter (44% off to celebrate the 44th president) which was effective in bumping registration at the recent Web 2.0 Expo. The other way to generate business via shared links is to make them searchable so you can find what you need when you want it &#8211; but then we&#8217;re right back at sending traffic via search again.  Yes, you can <a href="http://search.twitter.com/search?q=discount+code">search twitter</a> but you can find this stuff <a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;hs=CS6&amp;as_q=&amp;as_epq=discount+code&amp;as_oq=&amp;as_eq=&amp;num=10&amp;lr=&amp;as_filetype=&amp;ft=i&amp;as_sitesearch=twitter.com&amp;as_qdr=d&amp;as_rights=&amp;as_occt=body&amp;cr=&amp;as_nlo=&amp;as_nhi=&amp;safe=images">on Google</a> too.</p>
<p>The jury&#8217;s still out as I think this will be a slow shift of behavior that will take a long time to impact existing business models. The real prize is back to social search which would combine the best of the recommendation trusts of social networks with the ability to find what you need when you&#8217;re looking for it.</p>
<p>Facebook recommendations married to Google &#8216;s structure and ranking? That&#8217;s the subject of another post.</p>
<p style="text-align: center;">&#8212;o&#8212;</p>
<p><em>* I dug into the Twitter figures because they&#8217;re so out of whack with what Niall is seeing and it looks like there are a few visitors that hung out for a long time that are pushing that average higher than it should be.</em></p>
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