NTT docomo

森の木琴

April 5, 2011

OK. Making fun of Sharp’s Touch Wood phone’s naming was an amateurish cheap shot. Mea culpa. NTT’s advertising campaign for the phone is pure, beautiful, brilliance. Advantage NTT docomo!

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Touch Wood Phone?

February 21, 2011

I love Japanese design, everything was looking great about this latest concept model from Sharp. The concept was really cool (you can read more about it on WirelessWatch Japan) until I heard the name. What’s that in your pocket again?

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DoCoMo Branding

November 24, 2008

DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes. Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.

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