OK. Making fun of Sharp’s Touch Wood phone’s naming was an amateurish cheap shot. Mea culpa. NTT’s advertising campaign for the phone is pure, beautiful, brilliance.

Advantage NTT docomo!

I love Japanese design, everything was looking great about this latest concept model from Sharp. The concept was really cool (you can read more about it on WirelessWatch Japan) until I heard the name. What’s that in your pocket again?

DoCoMo’s new branding campaign is underway and it’s a full court press on people here in Tokyo on segmenting the market into four major archetypes.

Take a guess – which box goes with the individual featured in the photo above. Stumped? Bath yourself in the full flash experience of a very slick marketing site.