publishing

Flaming Lips makes the upsell into an art form

September 20, 2011

I’ve written about the innovative use of the premium upsell as something instructive for anyone selling premium content. I just learned about the Flaming Lips Gummy Bear skull which they released earlier this year which has turned the whole premium upsell thing into an art form. I love it! Embedded inside a 7-pound gummy bear [...]

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Textbook 2.0

August 26, 2011

I’ve written a few times about the future of publishing. Once to highlight concepts by Bonnier, another time to highlight a talk given by Steven Berlin-Johnson. I now work at a publisher, GigaOM produces reporting on the tech industry and GigaOM Pro produces long-form research reports. The long-form research reports are an interesting challenge. Because [...]

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Back to Base

July 27, 2011

Today is my last day at Nokia. The great mobile adventure is over. More accurately, the need to define a mobile web as something other than the internet at large has mostly vanished. I left Yahoo for Nokia with a vision of building services to connect the social web to phones that knew more about you [...]

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Back to Blogging?

August 23, 2010

Paul Carr – Thnks Fr Th Mmrs: The Rise Of Microblogging, The Death Of Posterity by constantly micro-broadcasting everything, we’ve ended up macro-remembering almost nothing. Leo Laporte – Buzz Kill I was shouting into a vast echo chamber where no one could hear me because they were too busy shouting themselves. All this time I’ve been [...]

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The Premium Upsell

March 25, 2009

Todd Sampson has a great take on publisher’s reaction to the text-to-speech feature on the new Amazon Kindle. Rather than view this feature as a threat to their existing Books on Tape business line, they should look at Amazon’s electronic distribution of their text as a potential channel for an upsell. The quality of the [...]

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Crowdsourced Book Cover Art

August 19, 2007

Remember Penguin’s crowdsourced novel? Looks like it’s done and getting prepped to go to print. They’re at it again. This time in conjunction with Piczo on the cover art.

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Andrew Keen as Linkbait?

July 16, 2007

Unusually passionate post on the YPN Blog about Andrew Keen’s book, “The Cult of the Amateur,” which represents the latest backlash against the internet and social media in particular. Today’s internet is certainly changing our culture. But killing it? Hardly. In fact, I’d argue that the Gutenberg press, which ushered in a new era of [...]

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