Wagner James Au on why old school marketing doesn’t work in Second Life

James has been covering Second Life since the beginning. If you ever have a chance to have him walk you through the virtual world an point out its hot spots, do not pass it up. Today he writes in GigaOM…

The 200 year old news service which transmitted its first dispatches via homing pigeons has opened up a news bureau in the virtual world of Linden Labs’ Second Life. Adam Pasick, who goes by “Adam Reuters” in Second Life is…